New 2026 Edition
New 2026 Edition
New 2026 Edition
Get the 2026 State of SaaS Conversion Report
Insights from 3,000+ SaaS funnels to help you spot friction, compare against top performers, and find opportunities to grow ARR without more traffic.
Insights from 3,000+ SaaS funnels to help you spot friction, compare against top performers, and find opportunities to grow ARR without more traffic.
Inside the report, you’ll learn:
Where SaaS funnels lose users
What top performers do differently
Which patterns improve conversions
Trusted by founders & growth teams at:
What’s Inside the Report
Make-or-Break Moments
Where users decide fast whether to continue, explore more, or bounce away.
Make-or-Break Moments
Where users decide fast whether to continue, explore more, or bounce away.
Make-or-Break Moments
Where users decide fast whether to continue, explore more, or bounce away.
Pricing That Builds Trust
What makes plan choices feel clear, simple, and confident to act on.
Pricing That Builds Trust
Price management helps adjust and control pricing
Pricing That Builds Trust
What makes plan choices feel clear, simple, and confident to act on.
Low-Friction Signup
The subtle blockers that quietly reduce conversions - and how teams fix them.
Low-Friction Signup
The subtle blockers that quietly reduce conversions - and how teams fix them.
Low-Friction Signup
The subtle blockers that quietly reduce conversions - and how teams fix them.
High-Intent Demo Triggers
The elements that motivate prospects to book calls instead of dropping off.
High-Intent Demo Triggers
The elements that motivate prospects to book calls instead of dropping off.
High-Intent Demo Triggers
The elements that motivate prospects to book calls instead of dropping off.
Patterns That Keep Winning
The repeatable UX moves winning SaaS companies rely on across the funnel.
Patterns That Keep Winning
The repeatable UX moves winning SaaS companies rely on across the funnel.
Patterns That Keep Winning
The repeatable UX moves winning SaaS companies rely on across the funnel.
Your Funnel, AI-Ranked
Run our agent to instantly evaluate your funnel using the same criteria.
Your Funnel, AI-Ranked
Run our agent to instantly evaluate your funnel using the same criteria.
Your Funnel, AI-Ranked
Run our agent to instantly evaluate your funnel using the same criteria.
Sneak Peek Into the Report
Trusted by Fast-Growing Teams
Trusted by Fast-Growing Teams
"I have worked with John in multiple capacities and he has always been a rockstar. John quickly identified pain points in the existing journey, used data to prioritize improvements and innovations, and started us on our conversion rate optimization journey. He is smart, efficient, and fun to work with too!"
Katie Terrones
VP of Marketing at Presence
"I have worked with John in multiple capacities and he has always been a rockstar. John quickly identified pain points in the existing journey, used data to prioritize improvements and innovations, and started us on our conversion rate optimization journey. He is smart, efficient, and fun to work with too!"
Katie Terrones
VP of Marketing at Presence
"I have worked with John in multiple capacities and he has always been a rockstar. John quickly identified pain points in the existing journey, used data to prioritize improvements and innovations, and started us on our conversion rate optimization journey. He is smart, efficient, and fun to work with too!"
Katie Terrones
VP of Marketing at Presence
"We tried other teams and nobody could actually fix our funnel. The friction in our onboarding and signup was killing conversion, and no one really understood how to solve it. John and his team came in, understood it fast, and turned that friction into activation, customer acquisition, and real revenue. Total game changer"
Yazan Saleh
CEO at TelcoEdge
"We tried other teams and nobody could actually fix our funnel. The friction in our onboarding and signup was killing conversion, and no one really understood how to solve it. John and his team came in, understood it fast, and turned that friction into activation, customer acquisition, and real revenue. Total game changer"
Yazan Saleh
CEO at TelcoEdge
"We tried other teams and nobody could actually fix our funnel. The friction in our onboarding and signup was killing conversion, and no one really understood how to solve it. John and his team came in, understood it fast, and turned that friction into activation, customer acquisition, and real revenue. Total game changer"
Yazan Saleh
CEO at TelcoEdge
"John’s insights were right on the money. He quickly identified what was blocking conversions and helped me see how to turn complex user behavior into clear, actionable improvements. His feedback and ideas have been incredibly helpful, and I’m excited to roll out the changes."
Jason Zigelbaum
Founder & CEO at Zigpoll
"I’ve worked with John for more than 2 years and he’s my go-to for any conversion funnel or landing page optimization work. He and his team always deliver great work, on time, with real results. Almost every test John shipped became a winner, and performance improved every single time."
Lucian Armasu
CEO at Adlux