Marketing
On demand
Audience Insight Synthesis Agent
Hear what your audience needs.
Summarise customer interviews and survey answers into common needs, frustrations and useful quotes.
Summarise the common needs in these four customer interviews.
- Read the request and supporting information
What it does
See the patterns across customer conversations.
Summarise customer interviews and survey answers into common needs, frustrations and useful quotes. Built for research and product marketing leads.
Read customer feedback
Choose the interviews or survey responses you want to understand. Support themes and customer segments can add depth to the findings.
Identify recurring themes
Group similar feedback, count how many people raised each theme and keep differing views visible.
Review the findings
Get the main themes, example quotes and questions worth exploring next.
How it works
Summarise customer interviews and survey answers into common needs, frustrations and useful quotes. Built for research and product marketing leads.
- Approved documents and context
- Count respondents rather than repeated mentions and keep segment membership explicit. Retain contrary evidence even when it weakens the leading theme. Links to the original information and the date it was checked Optional: anonymised support conversations and on-site search questions, to compare interview themes with questions raised during actual use. Optional: consented respondent attributes such as role, plan and customer stage, to show where needs differ between groups.
- Prioritise recurring customer needs
- See which frustrations and needs appear most often, with counts that help you distinguish common problems from isolated comments.
- Keep decisions close to customer language
- Use supporting quotes to understand each theme and retain differing views, so useful detail survives the summary.
- Google Drive · Read deidentified research excerpts (read)
- Retrieve permissioned interview evidence.
- Airtable · Read respondent segments and consent status (read)
- Calculate respondent-level counts.
- Notion · Prepare research synthesis (draft)
- Keep quotations and counterexamples visible.
- Human review and permissions
- Research and product marketing leads review the customer themes and any unanswered questions. Check that the information is still current before sending a message or changing a record.
01Gather the context
Bring together the relevant information from Google Drive, Airtable, Notion.
02Check what matters
Group similar feedback, count how many people raised each theme and keep differing views visible.
03Prepare the result
The recurring needs and frustrations in your research, with the number of people who mentioned each. What is ready to use and what still needs checking before taking action.
04Review proposed changes
Research and product marketing leads review the customer themes and any unanswered questions. Check that the information is still current before sending a message or changing a record.
Integrations
Documents
Google Drive
Microsoft OneDrive
Structured records
Airtable
Google Sheets
Notion databases
Knowledge
- Notion
Confluence
Choose the platforms your team already uses—you don’t need every example shown. Confirm the required features and configure access during implementation.
What you get
Focus your messaging and product decisions on the needs customers keep raising, without reading every response yourself.
- Prioritise recurring customer needs
- See which frustrations and needs appear most often, with counts that help you distinguish common problems from isolated comments.
- Keep decisions close to customer language
- Use supporting quotes to understand each theme and retain differing views, so useful detail survives the summary.
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