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Marketing

Scheduled

Marketing Performance Narrative Agent

Turn metrics into useful context.

Turn marketing reports into a plain-language update on results, changes and next steps.

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Performance readoutIllustrative demo

Summarise this month's marketing results and the main questions for our team.

  1. Read the request and supporting information

What it does

Explain what changed and what to investigate next.

Turn marketing reports into a plain-language update on results, changes and next steps. Built for marketing leaders.

  1. Reconcile reporting inputs

    Choose the reporting period and your traffic, lead and advertising reports. Campaign changes and downstream sales results can explain the numbers more usefully.

  2. Explain the numbers

    Compare results using consistent dates and definitions, and explain the changes the data supports.

  3. Prepare the decision brief

    Get a short performance summary with key numbers and practical follow-up questions.

How it works

Turn marketing reports into a plain-language update on results, changes and next steps. Built for marketing leaders.

Agent architectureTools · knowledge · outputs · oversight
React Flow
Approved documents and context
Show numerator and denominator for each efficiency claim. Offer explicit alternative explanations and decisions without treating correlation as causal proof. Links to the original information and the date it was checked Optional: a dated campaign change log covering launches, spend, creative and outages, to identify possible explanations for shifts. Optional: aggregated sales outcomes and comparable seasonal periods, to connect marketing measures to business results.
Make results easier to discuss
A plain-language summary connects the main numbers and changes, helping the team share a common view of performance.
Turn reporting into follow-up
Use questions and practical next steps supported by the numbers to decide what deserves further investigation.
Google Analytics · Read acquisition and tracking context (read)
Check metric definitions and collection gaps.
HubSpot · Read attributed leads and opportunities (read)
Inspect stage conversion under the same window.
Google Ads · Read permitted spend report (read)
Reconcile channel cost.
Google Sheets · Prepare reconciled metric calculations (draft)
Expose arithmetic and caveats.
Human review and permissions
Marketing leaders review the performance summary and any unanswered questions. Check that the information is still current before sending a message or changing a record.

  1. 01Gather the context

    Bring together the relevant information from Google Analytics, HubSpot, Google Ads, Google Sheets.

  2. 02Check what matters

    Compare results using consistent dates and definitions, and explain the changes the data supports.

  3. 03Prepare the result

    A plain-language explanation of the main marketing results and changes. What is ready to use and what still needs checking before taking action.

  4. 04Review proposed changes

    Marketing leaders review the performance summary and any unanswered questions. Check that the information is still current before sending a message or changing a record.

Integrations

Analytics

Example:
  • Google Analytics

CRM

Examples:
  • HubSpot
  • Salesforce

Advertising

Example:
  • Google Ads

Structured records

Examples:
  • Google Sheets
  • Airtable
  • Notion databases

Choose the platforms your team already uses—you don’t need every example shown. Confirm the required features and configure access during implementation.

What you get

Understand what changed in marketing performance and where to investigate next, without assembling the story by hand.

Make results easier to discuss
A plain-language summary connects the main numbers and changes, helping the team share a common view of performance.
Turn reporting into follow-up
Use questions and practical next steps supported by the numbers to decide what deserves further investigation.

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Start with a blueprint. Build it around your business.

We’ll adapt it to your workflows, connect your systems and build an agent your team can put to work.

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30 minutes. One bottleneck. Leave with a clear system concept.