Marketing
Scheduled
Paid Search Query Reviewer Agent
Make each search term count.
Review the searches that triggered your ads and suggest terms to exclude or test.
Review these search terms and suggest irrelevant searches to exclude.
- Read the request and supporting information
What it does
Find irrelevant searches and promising keywords.
Review the searches that triggered your ads and suggest terms to exclude or test. Built for paid search managers.
Inspect search terms
Provide a search-term report and explain what your campaign is trying to sell. Lead quality and product availability can help distinguish valuable searches.
Assess each query
Spot clearly irrelevant searches and promising terms, taking existing conversions into account.
Review keyword proposals
Get suggested keyword changes with a reason for each, ready for your ad manager to review.
How it works
Review the searches that triggered your ads and suggest terms to exclude or test. Built for paid search managers.
- Approved documents and context
- Apply the minimum-click rule before proposing performance-based exclusion. Show the exact proposed negative and match type; never broaden a narrow intent finding silently. Links to the original information and the date it was checked Optional: aggregated qualified-lead or completed-sale outcomes matched to campaigns, to distinguish cheap clicks from useful enquiries. Optional: current product availability, service areas and existing exclusions, to check whether a search is genuinely irrelevant.
- Identify irrelevant traffic to cut
- Review proposed exclusions and match types for searches that do not fit your offer, before changing the account.
- Choose keyword tests with a reason
- Connect suggested additions to search intent and conversion data, with data limits visible for the ad manager's review.
- Google Ads · Read approved search-term report (read)
- Inspect query-level spend and observed conversions.
- Google Analytics · Read conversion-definition context (read)
- Check attribution and measurement limits.
- Google Sheets · Prepare keyword change set (draft)
- Review exact negative terms and match types.
- Human review and permissions
- Paid search managers review the keyword suggestions and any unanswered questions. Check that the information is still current before sending a message or changing a record.
01Gather the context
Bring together the relevant information from Google Ads, Google Analytics, Google Sheets.
02Check what matters
Spot clearly irrelevant searches and promising terms, taking existing conversions into account.
03Prepare the result
Search terms to exclude or test, with the proposed match type. What is ready to use and what still needs checking before taking action.
04Review proposed changes
Paid search managers review the keyword suggestions and any unanswered questions. Check that the information is still current before sending a message or changing a record.
Integrations
Advertising
Google Ads
Analytics
Google Analytics
Structured records
Google Sheets
Airtable
Notion databases
Choose the platforms your team already uses—you don’t need every example shown. Confirm the required features and configure access during implementation.
What you get
Find search terms worth excluding or testing, so your ad manager can make more informed spending decisions.
- Identify irrelevant traffic to cut
- Review proposed exclusions and match types for searches that do not fit your offer, before changing the account.
- Choose keyword tests with a reason
- Connect suggested additions to search intent and conversion data, with data limits visible for the ad manager's review.
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