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Retention

On demand

Lapsed Customer Recovery Agent

Reconnect when the issue is fixed.

Draft a relevant invitation to a former customer when the issue that made them leave has been resolved.

Take it into your workspace

Use Lapsed Customer Recovery

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Customer recoveryIllustrative demo

Review former customer Rowan after CSV export ships.

  1. Read CRM exit record

What it does

Give a former customer a relevant reason to return.

Draft a relevant invitation to a former customer when the issue that made them leave has been resolved. Built for customer success and account owners.

  1. Review the prior relationship

    Provide the former customer's feedback, the relevant improvement and current contact permissions. The original reason for leaving and verified product changes can make an invitation more relevant.

  2. Verify the relevant fix

    Check that the improvement addresses their original concern before suggesting a personal message.

  3. Prepare a reconnection

    Get a reactivation email draft and the facts to check before reaching out.

How it works

Draft a relevant invitation to a former customer when the issue that made them leave has been resolved. Built for customer success and account owners.

Agent architectureTools · knowledge · outputs · oversight
Approved documents and context
Reactivation eligibility rules Communication permissions and dispute suppression Optional: the customer's recorded departure reason and last contact preferences, to check whether outreach is appropriate. Optional: released fixes, updated terms or verified service improvements tied to that reason, to explain a concrete change.
Make the return invitation relevant
Review a personal message connecting a real improvement to the customer's original reason for leaving.
Check the basis for reaching out
Verify the problem has been addressed and contact permission is in place before the team uses the draft.
Salesforce · Read former-customer history (read)
Verify prior payment relationship and reason.
HubSpot · Read communication preferences (read)
Enforce contact permission and suppressions.
Jira · Read approved resolved capability (read)
Verify the relevant change is available.
Human review and permissions
Account owner approves eligibility and reconnection wording.
  1. 01Gather the context

    Bring together the relevant information from Salesforce, HubSpot, Jira.

  2. 02Check what matters

    Check that the improvement addresses their original concern before suggesting a personal message.

  3. 03Prepare the result

    Resolved reason, exclusions and evidence gaps. Specific invitation without assumed purchase intent.

  4. 04Review proposed changes

    Account owner approves eligibility and reconnection wording.

Integrations

CRM

Examples:
  • Salesforce
  • HubSpot

Projects & tasks

Examples:
  • Jira
  • Asana
  • ClickUp

Choose the platforms your team already uses—you don’t need every example shown. Confirm the required features and configure access during implementation.

What you get

Prepare a relevant reason to reconnect with former customers when the issue behind their departure has been addressed.

Make the return invitation relevant
Review a personal message connecting a real improvement to the customer's original reason for leaving.
Check the basis for reaching out
Verify the problem has been addressed and contact permission is in place before the team uses the draft.

More for retention teams

Start with a blueprint. Build it around your business.

We’ll adapt it to your workflows, connect your systems and build an agent your team can put to work.

30 minutes. One bottleneck. Leave with a clear system concept.