Personalized gift box creation agent
The Spice House turns a vague gift idea into a thoughtful shortlist.
A conversational gifting agent translates the recipient's tastes, the occasion and the buyer's budget into gift options, with a clear reason behind each choice.
The impact
31%
higher gift-selection conversion
Personalized gift box creation agent
Case study facts
- Industry
- Food & specialty retail
- Team
- Marketing
- Systems connected
- 3
- Time to live
- 2 weeks
- Engagement
- AI implementation
The impact
Results for the team
- higher gift-selection conversion
- 31%
- higher gift-selection conversion
- More shoppers complete a gift selection after the agent helps match products to the recipient, occasion and budget.
- less time finding a suitable gift
- 43%
- less time finding a suitable gift
- Buyers spend less time finding a suitable gift because the agent narrows the catalog to eligible options.
- higher average gift order value
- 19%
- higher average gift order value
- Gift orders have a higher average value, with the shortlist showing suitable sets and products within the buyer's stated budget.
Situation
The recipient was clear. The gift was not.
Gift buyers often know who they are shopping for but not which products fit. A large catalog and unfamiliar flavor names can make choosing feel like guesswork.
Challenge
A thoughtful choice needed more context.
The shortlist had to satisfy the occasion, recipient’s interests, budget and timing together. The agent needed to ask useful questions without promising unsupported stock, delivery dates or dietary suitability.
What we built
A gift brief turned into a shortlist.
The gifting agent asks a few well-chosen questions about the recipient, occasion, budget and timing. It retrieves eligible products and gift sets, checks availability and prepares a shortlist.
Each explanation stays grounded in product facts, and missing dietary or delivery information prompts clarification rather than an unsupported promise.
- 01
Understand the occasion
- Conversational agent
The agent asks who the gift is for and what it should convey.
- 02
Learn preferences
Capture cooking interests and any stated exclusions.
- 03
Lock in constraints
Confirm the budget and required arrival date.
- 04
Find eligible gifts
- Tool calling
Retrieve suitable sets and products from available stock.
- 05
Explain the options
- RAG
Show exactly why each choice fits the brief.
- 06
Hand off to checkout
The buyer confirms products, recipient details and delivery terms.
Evals and guardrails
Test gift matching. Check budget and delivery.
Gift-selection evals
Test gift conversations for budget, preference and delivery fit. Include conflicting requests and unavailable gift sets.
Evidence evals
Check explanations against product facts, prices and shipping estimates. Measure unsupported claims about dietary suitability or arrival dates.
Guardrails
Check budget, stock and supported delivery options before checkout. Ask for missing dietary details and require buyer confirmation.
Results
Buyers can choose with a reason.
More shoppers complete a gift selection after the agent helps match products to the recipient, occasion and budget. Buyers spend less time finding a suitable gift because the agent narrows the catalog to eligible options.
Gift orders have a higher average value, with the shortlist showing suitable sets and products within the buyer's stated budget.
- higher gift-selection conversion
- 31%higher gift-selection conversion
- less time finding a suitable gift
- 43%less time finding a suitable gift
- higher average gift order value
- 19%higher average gift order value
From The Spice House
“An invaluable resource to have on your side. They work quickly, find solutions tailored to how the business actually runs, and consistently deliver high-quality work. Beyond the results, they are a pleasure to work with.”
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